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ZAYED UNIVERSITY MIDDLE EAST FILM FESTIVAL (ZUMEFF)

We collaborated with ZUMEFF, a student festival hosted by Zayed University, Abu Dhabi in 2017 and 2018. We started off with the posters and rebranded the event in year 2.

The result is a playful identity with versatile potential was created: The 2018 edition of ZUMEFF portrays none-other than its own audience: a group of eclectic young individuals from different cultural backgrounds coming together to support filmmaking in the Middle East.

ZUMEFF is a brand that will continue to explore new visual grounds and represent the young generations of the UAE and fellow Arab filmmakers.